By Kevin Roberts
64 photographs: management in a loopy World is a compendium of value-accelerators for company and existence. it really is amassed as a sixty four shot approach from the astute observations and noteworthy lifetime of artistic enterprise chief and iconoclast Kevin Roberts. A provocative determine traversing the peaks of worldwide trade, media and recreation, Kevin Roberts - author of the groundbreaking proposal Lovemarks - is well-known as certainly one of ultra-modern such a lot uncompromisingly-positive and inspirational leaders.
In 64 Shots, Roberts attracts at the largest principles, hardest stories and maximum affects of his lifestyles to provide 16X4 stripped down, straight-forward and instantly-absorbable insights on how you can convey order to the chaos of industrial and lifestyles. The punchy insights into successful - hitting readers calmly jab after jab - are an array of one-liners, sound bites, tweets, charts, costs and ancient reference issues. they're loaded with Roberts' adventure, tale, brio, provocation and direction.
The language is severe, brimming with the irrepressible angle and provocation that fueled Roberts' meteoric profession. whereas there's a series, the sixty four pictures are stand-alone signposts in the direction of dwelling an enterprising and successful existence. somebody can dip into the booklet anyplace and locate value.
The writing is followed by way of (not unavoidably associated with) a visible order of black-and-white images of leaders of their cultural fields, a few sleek, many ancient, a few well-known, and all own. This eclectic choice of everyone is either direct and oblique affects to Kevin Roberts' lifestyles. all of them have an attractive - and a few mysterious - connection to strategies of management in a loopy international. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).
The ebook is excessive contact and shiny. It sounds like Apple, now not Shakespeare. sixty four photographs - will you are taking them?
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Extra resources for 64 Shots: Leadership in a Crazy World
I am not trying to prove anyone wrong, I just want the truth, no matter how ugly it turns out to be. There are no politics, no chit chat, no baggage, no confrontations, no chewing outs. The people in this group are there because they totally support each other. Everyone wants to be there. These are people I care about. The operating principles are the Four Agreements of Don Miguel Ruiz in action: be impeccable with your word; don’t take anything personally; don’t make assumptions; always do your best.
Aim to be a great leader. Greatness goes to extreme positions and makes extreme choices. A great leader stands for something transformational. Andy Warhol and Bob Dylan are two of my heroes. They led cultural transformational change. Warhol made art accessible in a remarkable way. Dylan transformed himself countless times and changed the way we think about the meaning of life. The great one, Steve Jobs, transcended both business and culture. He rode a rollercoaster of failure and success to change the way we live.
Leaders inspire people towards greatness. They accelerate people beyond being good. They develop greatness in people through the four pillars: Responsibility, Learning, Recognition, and Joy. I received all four early on in my career. I joined Procter & Gamble in 1975. P&G hired university graduates and promoted from within. I was a black sheep, checking neither box. I’d been kicked out of school when I was 17 years old. I knocked on P&G’s door as a non-graduate inculcated with two work cultures: the creative velocity of Mary Quant, a hothouse of miniskirts, hot pants, and make-up to make love in; and Gillette, where I marketed women’s toiletries and became a Mach3 Turbo junkie.
64 Shots: Leadership in a Crazy World by Kevin Roberts