Read e-book online A Creator’s Guide to Transmedia Storytelling: How to PDF

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To technique consultant to Transmedia Storytelling

“Phillips’s ebook is a strong device for someone who desires to make a occupation for him- or herself in the global of transmedia. via her suggestions, the reader is ready to comprehend the basics of transmedia and the facility it may have whilst used with a compelling and powerful story."
―David Gale, government vp, MTV move Media

“Transmedia storytelling is a daring and interesting new enviornment for creativity and innovation. . . . Andrea Phillips presents a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and be a part of the way forward for storytelling.”
―Michelle Satter, Founding Director, Sundance Institute function movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving recommendations in the back of multiplatform narrative. Andrea Phillips is considered one of a small handful of writers able to either training and obviously conveying the rules of transmedia storytelling. hugely recommended!”
―Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly amazing international of transmedia storytelling.”
―C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A classes with the world’s prime specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation―a progressive process for telling tales throughout a number of media systems and formats―and it’s speedily changing into the go-to method for a large choice of companies. in case you paintings in advertising, interesting, or advertisements, transmedia storytelling is a must have instrument for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, have interaction, and captivate your viewers, you would like this ebook. Written via an award-winning transmedia writer and well known video games clothier, this e-book exhibits you ways to make use of a similar advertising instruments utilized by heavy-hitters corresponding to HBO, Disney, Ford, and Sony Pictures―at a fragment of the cost.

You’ll learn the way to:

  • Choose the precise structures on your story
  • come to a decision even if to DIY or outsource paintings
  • Find and maintain a powerful middle construction group
  • Make your viewers a personality on your tale
  • Get the investment you need―and even make a revenue
  • Forge your personal winning transmedia career

With those confirmed media-ready innovations, you’ll how you can generate must-read content material, must-see movies, and must-visit web pages that would purely develop greater as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with constructions resembling trade truth video games and fictional personality sites―or even “old-fashioned” systems resembling electronic mail and call calls. The extra you connect with your viewers and the extra you get them excited by the storytelling approach, the extra winning you are going to be.

This isn’t the long run. this is often now. this is often the way you inform your tale, contact your viewers, and take your video game to the subsequent level―through transmedia storytelling.

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Read Online or Download A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF

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Additional info for A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

Sample text

Either you take a single story and you splinter it across multiple media, or you start with one story and you keep adding pieces on to it ad infinitum. ” There is a point of similarity in both techniques, though; a meaningful underlying commonality. The end result of both processes is fragmentation—the story has been broken into pieces. It’s just a matter of scale. Star Wars uses a story that’s been broken into really big fragments (a whole film, a book), and Pandemic uses much smaller ones (a single bottle of water, a series of tweets).

You could print and distribute invitations to the ball where Romeo and Juliet meet and fall in love, for example. Or perhaps you could G\ 45 District 9 bus shelter Courtesy Sony Picture Entertainment 46 A C r e at o r ’ s G u i d e t o T r a n s m e d i a S t o r y t e l l i n g have an illustrated flyer for that apothecary and his services: love potions, sleeping draughts . . and poisons. Characterization S ticking to worldbuilding as the narrative function provides you with room to create some really interesting pieces without worrying too much about whether you’re giving away too much of the plot of your story, or dealing with some of the headaches that come along when you start extending characters across media.

Often, the elements of projects that resonate with people who are actively participating in campaigns are not the ones that are featured in press releases and case studies featuring successful implementations. If you find you don’t have enough time to delve into these projects, realize that your prospective audience might be similarly limited and plan accordingly. Q: What projects stand out as the best examples to learn from on what to do—and what not to do? A: The best examples of transmedia projects to learn from are either currently running or replayable, since the best instruction is firsthand experience.

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A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips

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