By Irvine Clarke
There are lots of demanding situations dealing with companies this day as they contain digital advertising tools into their method. Advances in digital advertising examines those demanding situations inside of 3 significant subject matters: the worldwide atmosphere, the strategic/technolo
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Extra info for Advances in Electronic Marketing
2000). E-loyalty: Your secret weapon on the Web. Harvard Business Review, 78(4), 105-114. M. (1995). ). New York: Free Press. , & Marche, S. (2003). Sorting through the dot bomb rubble: How did the high-profile e-tailers fail? International Journal of Information Management, 23(2), 121-138. C. (2003). A belief-updating process for minimizing waiting time in multiple waiting-time events: Application in Website design. Journal of Interactive Advertising, 17(4), 2437. Wilhelm, R. (2003). Cybertrust: An economic imperative.
Another aspect of the online experience that could potentially influence buying behavior is the concept of flow. Hoffman and Novak (1996) define flow as “the state occurring during network navigation which is: (1) characterized by a seamless sequence of responses facilitated by machine interactivity, (2) intrinsically enjoyable, (3) accompanied by a loss of self-consciousness, and (4) self-reinforcing” (p. 57). These same authors propose that “creating a commercially compelling website depends on facilitating a state of flow” (p.
1997). Web sites of the Fortune 500 companies: Facing customers through home pages. Information and Management, 31(6), 335-345. J. (2002). When Web pages influence choice: Effects of visual primes on experts and novices. Journal of Consumer Research, 29(2), 235-245. P. (2003). E-purchasing: Profiles of adopters and nonadopters. Industrial Marketing Management, 32(3), 227-233. Modahl, M. (2000). Now or never: How companies must change today to win the battle for internet consumers. New York: Harper Business.
Advances in Electronic Marketing by Irvine Clarke